mindset,
she wrote
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Nielsen finds majority quit Twitter after only a month

i don’t have a twitter account so i don’t know this for sure, but i imagine twitter becoming mighty boring if you don’t find/make friends within the first few weeks. i’ve wanted to start tweeting (such a stupid verb) for a while now but i think twitter has jumped the shark at this point. tumblr, please steer clear of the shark. PLEASE

pearlsbeforeswine:soupsoup:brooklynmutt:

Media folk are tripping over each other these days to tell their audiences how cool they think Twitter is and how deeply they are into Twitter culture.

Maybe so. But here’s a fascinating fact from a new Nielsen survey: Three out of every five users who sign up for Twitter drop out by the second month. That is only a 40 percent retention rate — much lower than that for Facebook and MySpace.

It makes you wonder how satisfying users are really finding Twitter. Or, maybe the question is: How short are the attention spans of some of these users?

Here’s a link to the Nielsen study along with a nice graphic of the steep decline in second-month use: Nielsen Wire